Switched off: MasterChef finale ratings plummet

Aug 8th, 2011
Switched off: MasterChef finale ratings plummet
Kate Bracks scored 87/100 points in the final cook-off to clench the MasterChef crown. She walked away with $100,000 prize money, a deal to write her own cookbook and an invitation to complete work experience in some of Australia's top restaurants.
Aug 8th, 2011

MasterChef ruled the screens last night as 2.66 million viewers tuned in to see Kate Bracks win the third season, but are audiences getting tired of the cooking show?

Last year, Adam Liaw’s win attracted a peak audience of 4.348 million. In 2009, the finale peaked at 4.1 million viewers.

Forcing the audience to sit through an episode of The Renovators probably didn’t help. Network Ten sneakily split the cooking show into two halves, slotting the struggling new do-it-yourself program in the middle.

The move could have cost Ten the opportunity to dethrone last week’s Australia’s Got Talent finale as the year’s most-watched program, with Got Talent besting MasterChef by .2 million viewers.

Kate Bracks scored 87/100 points in the final cook-off to clench the MasterChef crown. She walked away with $100,000 prize money, a deal to write her own cookbook and an invitation to complete work experience in some of Australia's top restaurants.

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