According to Usher, the man responsible for unleashing Bieber Fever on the world has invented a new genre of music; 'revolutionary pop'…whatever that means.
In between talking up his new cologne to Stylelist, the 'OMG' singer revealed he's been busy inventing and recording an entirely "new sound experience".
"I'm a consumer of culture and love mixing styles and inspirations, both in my music and my style. I'm working on a new genre of music -- Revolutionary Pop -- which combines several music genres to create a new sound experience. It represents who I am now and the creative movement of Revolutionary Pop."
So no more phat beats, smooth verses and grinding on hot chicks in videos then?